I found this, by chance, a few years ago in my local Target. I had tried 2-3 things from the company and was impressed. So, decided to try more. At the time, there were very few lash primers on the market but had heard how effective they proved, so I immediately purchased one. I have used it daily, without fail, during my makeup application. I absolutely love it and I have tried many others for comparison. I also love that it is black and you're not having to make sure the white is covered. The title of my review is ѓ??Traumatized' because ALL of the Targets here have stopped carrying it!! It's awful and I was told it was discontinued. Like a dummy, I didn't investigate and confirm the info and just started using another brand I had. After finding an old one in my room, I decided to see if I could find one on Amazon or eBay. You can imagine my excitement when I discovered that not only could I find it only, but I could find it AT PIXI!! Woo hoo!! lol This whole line is fantastic and I really wish you would bring it back to Tallahassee, FL!!